Sony Ericsson planning new Walkman product launches for July 22

Marketing and hype are keys to getting the consumer excited about the next big handset. Apple, HTC, Samsung, LG, Nokia all know that you have to get the market hyped up about an upcoming product launch if you want to sell boatloads of handsets. And, it seems Sony Ericsson is also getting in on the fun.

The Japanese-Swedish mobile phone manufacturer has launched a new web portal to highlight the past three years of Sony Ericsson Walkman phone history. Sony Ericsson is pushing their Walkman phone lineup's media-playing prowess ahead of their new Walkman-branded mobile phone launches. The new Sony Ericsson Walkman phone portal urges visitors to return to the website on July 22 at 10am CET in anticipation of a "new chapter" of Walkman phones.

source : http://www.intomobile.com/

Sony Ericsson W760i Walkman

Ever since we first set eyes on Sony Ericsson's W760i Walkman phone, we knew we'd love it. It enters the music phone market and goes up against one of our all-time favourite music handsets, the W890i. As this slider phone faces some tough competition--even from its own siblings--is it everything we hoped for?

Design
This stylish handset immediately feels good to use, with a solid, lightweight build and in our opinion, an attractive design for business or personal use. Sliding out the keypad reveals a smashing set of large, flat keys, which are soft to push and easy for speedy texting.

A Memory Stick Micro slot sits on top of the phone for easy memory card swapage. It's also possible to unlock and navigate the Walkman features of the W760i without sliding out the keypad, using a dedicated Walkman button. This is extremely useful for when you're listening to music.

What isn't useful is the lack of a 3.5mm headphone socket, immediately nulifying any chance of us recommending this handset as a suitable replacement to a dedicated MP3 player. You'll need to use the bundled plastic proprietary adapter in order to use your own headphones, resulting in roughly 3 metres of cable between your ears and the phone. But that's our only massive criticism of the W760i's design.

Features
This quad-band music phone has some distinctly non-music phone features. Firstly, an accelerometer detects the phone's position in space. It knows when it's being tilted and in what direction. For instance, if you tilt the phone on its side when viewing a photo, the photo will rotate to better fit the screen.

This also allows you to control games by tilting the phone. EA's Need For Speed Pro Street 3D racing game comes pre-installed among others. Its cars can be steered and accelerated by tilting the handset in a variety of directions.

Sony Ericsson also crammed in GPS navigation, coupled with Google Maps and Wayfinder Navigator for helping you get around in unfamiliar locations. A 3-megapixel camera will let you take photos and videos of these locations and email them over the W760i's high-speed HSDPA data connection.

Download the amazing--and free--Opera Mini browser and the W760i becomes a blisteringly fast Internet browsing device, too. Sony Ericsson has bundled an integrated RSS feed reader into the slick dedicated media menus, so even if you're not bothered about browsing the Web, you can at least keep up to date with news as its published.

DRM'd WMA content purchased from most online music download stores should be supported--we had no problem playing some protected Dream Theater tracks purchased from Napster. Sadly not supported are AIFF, OGG, FLAC and lossless WMA music formats. There's no gapless playback either, so live albums will have a second-long pause between tracks.

This is pretty typical for music phones and the supported formats--unprotected MP3, WMA, AAC and WAV--are at least the ones most commonly used in the music world. Additionally, A2DP stereo Bluetooth enables the W760i to work with any Bluetooth headphones you've got lying around.

Performance
We've enjoyed using this phone so much. Its menus are slick and attractive and the physical controls are well placed. It's not flawless, but we're confident most people will agree it's a nice handset to use.

Music can be dragged and dropped through Windows or synced with either Windows Media Player or Sony Ericsson's bundled software. We had trouble getting video on here, though, and we wouldn't recommend the W760i if watching video is a major desire. File transfers are also extremely slow--around eight to ten seconds per 320Kbps MP3.

Testing with uncompressed, lossless WAV files, we heard a decent sound quality, though through our reference-grade headphones we could hear a tiny element of background distortion. Most people won't even notice this and it won't be an issue for casual listening. A keen ear with a good pair of earphones may spot it.

Call quality is great and you should get a brilliant 9 hours of calls or 400 hours of standby time. Pictures quality is okay too, though at full resolution there's a good deal of noise.

If there was one more thing we'd like, it'd be Wi-Fi. No, a music phone doesn't necessarily need it, but considering the inclusion of so many other features that aren't synonymous with music phones, Wi-Fi is notably absent from the W760i.

Conclusion
The W760i is probably our favourite Sony Ericsson Walkman phone to date and with its terrific design encasing a feature-packed and high-performing handset, it rivals even Nokia's N95. Even if you're not bothered about Walkman features, you'd be daft not to consider it for its other selling points.

source : http://asia.cnet.com/

Hands-on with Sony Ericsson's flip Walkman

How long has it been since we heard about Sony Ericsson's retro-looking W350i? A while, that's how long. Months. The wait's over though, because we've snagged one of our very own.

It's an unusual, but slim, Walkman handset--technically not a slider, technically not a clamshell, but not a traditional candybar, either. It's got a fold-out flap, like the old-school Ericsson T28 of the early 2000s, which covers the main keypad when not in use.

While this flap is closed, however, you can use some dedicated MP3 player controls that sit on its exterior. The phone's Walkman application is shown while the flap is closed, so you needn't navigate through any menus with these dedicated buttons.

Despite being a fairly low-end Walkman handset (it's only 2.5G, not the speedier 3G), it's very pleasant to use. The keypad is glossy, with large, easy to depress buttons, and the attractive Sony Ericsson GUI makes navigating through features simple.

Inside is only 14MB of memory, but music can be stored on removable Sony Memory Stick Micro cards, and there's a 512MB card in the box. There's also a 1.3-megapixel camera, a 176x220-pixel screen, FM radio, stereo Bluetooth, e-mail, and RSS support, but sadly no 3.5mm headphone socket--you'll have to use the supplied adaptor for plugging in your headphones. For shame, Sony Ericsson.

Music formats supported include MP3 and AAC, but there's no love shown for any subscription services. Naturally you can expect our smashing in-depth review to tell you everything you need to know about its music functionality, and you can expect that very soon, so do check back.

source : http://crave.cnet.com/

Sony Ericsson W890i Review

Sony Ericsson W890i

Look and feel
While light to hold, the W890i despite its svelte appearance feels as though it could withstand the odd knock, thanks in part to its metal casing. Available in three different colours, this is a handset to be proud of.

Features
The most powerful handset to date from Sony Ericsson's Walkman range, the W890i packs in HSDPA internet capabilities, a 3.15-megapixel camera, Google Maps, RSS feeds and a bundled in 2GB memory card.

Ease of use
The large screen means menu icons are clearly displayed, while the numeric keys, despite being a tad fiddly, are long enough that you should be able to differentiate between them.

Performance
The 3.6Mbps HSDPA, makes surfing the web and downloads an electric experience, while the improved 3.15-megapixel camera is another standout improvement. As the fulcrum of the device, thankfully the built-in walkman player doesn't disappoint.
Battery life

An incredible 570 minutes of talktime and 360 hours standby time, means the Sony Ericsson W890i packs a ton of juice in its slim body.

source : http://www.mobilechoiceuk.com/