We were among the first to report availability of Adobe AIR, a new cross-operating system application runtime that extends rich Internet applications to the desktop.An early adopter of AIR, the New York Times Company, has gone ahead and announced the Beta launch of ShifD, an application that allows users to seamlessly shift content between PCs and mobiles using AIR.
The idea behind ShifD is to eliminate the need to separately save information to PCs and mobile devices. Users can simply update information by using the downloadable application on Adobe AIR else from any Web browser, via text message from their mobile phones, and through a mobile Web browser.
Information added through any of these methods is saved to the user's ShifD account, and is automatically updated on all devices. Beta users will be allowed to add and save content through ShifD in three categories; namely notes, links, and places.
The first category allows users to save everything from grocery lists to book titles, while the remaining categories allow saving links to news articles or sites and saving addresses with corresponding maps.
According to Michael Zimbalist, vice president (Research and Development Operations) of the New York Times Company, the future is for device-independent media with convergence around the user experience and not any particular delivery platform. Therefore, developing services that allow users to access content wherever they are and on whichever device they choose is an important part of the company's strategy.
source:http://www.techtree.com/
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