Vodafone, the world's largest mobile operator, occasionally releases handsets under its own brand, which allows Vodafone to build its recognition among consumers. The newly-launched Vodafone 227 and 228 are both entry level handsets designed to appeal to price-conscious consumers looking for a stylish handset.The 227 is a clamshell, while the 228 comes in the slider form factor. Both cell phones offer basic voice and text services, along with a color display and included wired handsfree headset. Both phones will be made available throughout Vodafone's Europe and emerging markets.
Vodafone launched seven handsets in 2007 under its own brand, and these handsets make up 1/6th of the total handsets it shipped in 2007. Vodafone uses a consistent design across its own handsets, including the keypad layout and user interface, to build brand recognition among consumers.
Source : http://www.mobileburn.com/
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