HBO on Your Mobile Phone

Bell Mobility to offer the premium TV network’s programming on-demand via mobile phones in partnering with Home Box Office (HBO) Inc. Now Bell Mobility customers can watch full episodes of popular shows like Sex and the City, Entourage, Sopranos, and Curb Your Enthusiasm on their mobile phones at the same time each episode is released on home video.

Bell will offer promotional previews, trailers, bonus footage, and stand-up comedy in addition to full episodes. Customers will also be able to download HBO-related ringtones, wallpapers and mobile games.

"We are very excited to be teaming up with Bell Mobility to deliver a truly compelling package of on-demand programming to mobile audiences in Canada," said Stanley Fertig, Senior Vice President, HBO International. "This agreement exemplifies our goal to grow our profile in the international marketplace through digital platforms."

Other available programs will include Flight of the Conchords and Tell Me You Love Me. Each episode will be available in English, and French-dubbed versions are set to launch in May.

The HBO service will be available on a number of mobile phone models, including the LG 385 and Muziq; and the Samsung Carbon.