Sony Ericsson planning new Walkman product launches for July 22

Marketing and hype are keys to getting the consumer excited about the next big handset. Apple, HTC, Samsung, LG, Nokia all know that you have to get the market hyped up about an upcoming product launch if you want to sell boatloads of handsets. And, it seems Sony Ericsson is also getting in on the fun.

The Japanese-Swedish mobile phone manufacturer has launched a new web portal to highlight the past three years of Sony Ericsson Walkman phone history. Sony Ericsson is pushing their Walkman phone lineup's media-playing prowess ahead of their new Walkman-branded mobile phone launches. The new Sony Ericsson Walkman phone portal urges visitors to return to the website on July 22 at 10am CET in anticipation of a "new chapter" of Walkman phones.

source : http://www.intomobile.com/